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Facebook Ads

Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide.

1. Image Ads.
2. Video Ads.
3. Poll Ads.
4. Carousel Ads.
5. Slideshow Ads.
6. Collection Ads.
7. Instant Experiences Ads.
8. Lead Ads.

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• Facebook ads refer to online advertisements that are created and published on the Facebook platform to be targeted to its users. Facebook ads are a type of display ad and can only be seen by the platform’s users who have been selected using Facebook targeting tools.
• There are several ways to leverage Facebook to promote your business: ads, boosting your posts, using Facebook groups… But which ones are most commonly used? Both agencies and small businesses consider Facebook ads more effective than boosting posts, so 80% of the budget is spent on ads, and 20% on post boosts.
• Facebook advertising is a method of paying to reach a specific audience with your message via Facebook. There are actually several types of Facebook ads to choose from, and there are lots of options within those methods. Let’s go over the five ways that you can advertise on Facebook so that you can see what your options actually are.

Are Facebook ads really effective?

• Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful iteration and experimentation — combined with a good strategy — brands can see a positive return on investment from Facebook ads.

Advantages of Facebook Ads:

• It’s an effective way to drive traffic from active users.
• Highly customizable ads & audiences.
• Ad campaigns are easy to set up and deliver fast results.
• It’s budget-friendly.
• Custom call-to-actions.
• Easy to track and measure.
• Helps grow your audience.

What is the main goal of Facebook Ads?

Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. Below are the three broader categories, or goals, that your objectives may fall under.