Why advertise on Instagram?

• With more than 1 billion active users, Instagram is a leading social media platform. Not convinced by this number? Well, just a little while ago, Instagram announced its 700 million users milestone. A growth of almost 30+% in a little time tells us more about this platform’s popularity and future potential than anything else.

• In simple words, it has become a huge and diverse online community with unlimited marketing potential.

• Of course, Facebook has more active users than Instagram. However, sheer numbers may not be the first thing to consider when advertising a small business. If you want to successfully promote your small business, you should look first at the relevant data. The statistics are more than just simple numbers calculated to attract more users.

• According to Forrester, Instagram is the king of social media with a 4.21% engagement rate.

• This is a huge number, considering that Facebook and Twitter combined barely reach a 0.10 engagement rate. “Instagram delivered 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter” Forrester ads.

What are the 8 benefits of Instagram advertising?

• Here are the real benefits of advertising on Instagram.

1. There are more than 700 million users on Instagram and the community is still growing.
2. Instagram and Facebook are connected. So it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, the setup and creation of ads are done through Facebook. So you don’t need to start from scratch and learn about Instagram, once you’ve already used its sister platform for marketing and ads.
3. Instagram ads are non-intrusive and less likely to annoy your targeted audience.
4. The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
5. You can easily integrate Shopify and sell your products instantly.
6. Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes, or comments.
7. Most people use their smartphones to read their news, socialize on Facebook or post their own stories and update social media timelines. Most smartphones feature high-end cameras that can shoot photographs to be immediately posted on Instagram. Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile users have Instagram accounts.
8. In terms of ROI and cost, Instagram marketing returns the best results. It’s effective and less time-consuming than other online marketing channels.

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