Want to know which type of website is best for you and your business?

Much like a traditional physical retail store, e-commerce websites allow consumers and businesses to buy and sell to one another on a designated platform. The main difference between e-commerce and physical commerce, however, is that e-commerce transactions occur entirely over the internet rather than at a brick-and-mortar location.

If you’re running a business that sells a product, your e-commerce site must be able to accept orders from your customers. This process can be more complex than you might expect.

For each order, your site will need to:

Accept orders

If you’re running a business that sells a product, your e-commerce site must be able to accept orders from your customers. This process can be more complex than you might expect. For each order, your site will need to:

• Record customer information (name, address, etc.)
• Collect customers’ acceptance of your terms of service
• Calculate any applicable taxes
• Apply coupons or discounts
• Generate order and tracking numbers
• Share delivery details
• Process billing information
• Provide access to a payment gateway

Take payments

There should be a seamless transition from your website to a payment gateway. Typically, payment gateways allow customers to:

• Select a payment option
• Provide details such as credit card numbers and CVVs
• Use multi-step authentication for secure payments

Handle shipping and logistics

Once your site has handled the order and payment process for a customer, the next step is delivery.

As a seller, your goal is to ensure that customers receive the right product on time and in perfect condition. To help this process along, you can either handle shipping and logistics yourself or use a third-party provider. No matter which method you choose, your website should be able to initiate the process accurately and consistently.

Your site will also need to have a process in place for accepting returned items. Also known as reverse logistics, this process is just as important as shipping outbound goods.

Provide customer service

Inevitably, your customers will need to communicate with you about their order or experience. They may need to correct their personal information, make an exchange, or return a faulty product. Your website is where these customers will turn to get in touch with you. The easier you make it for customers to connect—with a contact form or chat service, for example—the easier it will be to solve their problems quickly.

Get your e-commerce website ready by us

A business website can be as simple as a page with your business’s brand and contact details to a complete online store. Some benefits of having a website for your business include: having a digital shopfront for your business. reaching a global audience.

Business Sites means any and all Internet websites and mobile applications owned, maintained, or operated by or for the Company that are used in, held for use in, necessary for or related to the conduct or operation of the Business (including Business Products).

How can we create a perfect business website for you and your business?

1. Pick a Domain Name

A domain is the unique name of your website.

We can choose any name you want, but it’s best to have one that matches your business or professional name. Not only does this keep your branding consistent, but it can also significantly impact how you appear in search engine results. A good domain name may help you place higher in rankings, which can increase the number of people who click to access your site.

As we use brainstorming domain names, you should known these helpful tips:

• We will include keywords relevant to your business to boost your visibility in search engines.
• We ensure that it will easy to spell.
• We will keep your domain short to make it easier for visitors to remember.
• We will avoid abbreviations, acronyms, hyphens and numbers.
• Our aim to use traditional top-level domains, or TLDs, such as .com or .net or one that best relates to you or your business.
• We make sure to you that no one else is already using it. While we can purchase a domain from someone else, this can get expensive. We may be better off picking another name or using a different top-level domain, like .net, instead.

2. Register Your Domain and Pick Your Design and Hosting Providers

Once we’ve settled on a domain name, we’ll need to register it with a domain registrar. We can do this using a website like Domain.com or Network Solutions. Keep in mind that these providers simply register ownership of the domain for you, which may cost between ₹ 800 to ₹ 1000 per year, depending on your TLD (Top level Domain)

We’ll still need to find another provider to host the URL where we will build your website and potentially use another program to design it. To simplify things, we may choose to register your domain at a provider that offers registration, hosting and design capabilities.

If we don’t have much, or any, coding experience, we may want an all-in-one option like WordPress, Squarespace or Wix.

If we choose to use separate companies to manage your web hosting and designing, look for a hosting service that offers perks such as tech support, a free domain name or Secure Sockets Layer (SSL) certificate.

3. Add Useful Pages and Engaging Content

We have many options when it comes to how we organize your content about your business and its services.

That said, strive to include these important pages on your website:

• A striking homepage. The central hub of your business website should captivate people and tell them exactly what you do and whom you serve. Incorporate eye-catching graphics, readable fonts, concise and clear descriptions and enticing calls-to-action.
• An enlightening ‘About Us’ page. Share the origin story of your business. Highlight your achievements, mission and values. You can also introduce any team members to foster deeper connections with customers.
• Booking or shop page. Drive more revenue and integrate a third-party online scheduling platform or an e-commerce platform, such as HoneyBook or WooCommerce.
• An accessible contact page. Include social media accounts, emails, phone numbers, addresses and a contact form to make it easier for people to reach you. If it fits your business, add your operating hours, too.
• Memorable content. Sharing compelling content establishes you as an expert in your industry and helps grow a loyal community for your business. This might include blogs, videos, podcast episodes, case studies and more. As a bonus, this content may help boost your ranking in search results and increase site visitors.
• A robust FAQ page. Giving answers to common questions not only helps build more trust with your brand, but it may also reduce the number of calls and support tickets you receive.
• Testimonials and press coverage. Boost your credibility by sharing your successes. Create a page that shares positive reviews about your services and include any mention of your business in notable media outlets.

4. Optimize Your Website for Search Engines

Search engine optimization, or SEO, is the practice of refining your business website so your pages rank higher in search engine results pages (SERPs), most notably Google. It’s what helps people find you.

As you build your website, keep these basic SEO practices in mind to increase your visibility and drive more traffic:

• Use relevant phrases, called keywords, throughout your posts and pages. Don’t use keywords just for the sake of them, though. Make sure your choices are intentional. Overuse may negatively impact your ranking.
• Consistently publish valuable content for your customers or readers.
• Perform routine content audits or cleanups to see what you can consolidate or refresh.
• Keep your website’s loading speed as low as possible by optimizing images or enabling browser caching. These tweaks can help your webpage rank higher in search engine results. You can measure your page speed on GTmetrix.
• Ensure your design and content work properly on computers, mobile phones and tablets. Do not underestimate your website’s performance on mobile devices. Up to half of web traffic now comes from smartphones.

It’s great to have a beautifully designed business website, but search engines want to see more than that to establish your authority when they index it in their search results.

As you optimize your site for search, make sure you’re keeping your visitors in mind. You’ll want to choose easy navigation systems and build pages that enable fast load times. To accommodate a range of user abilities, follow Section 508 guidelines to make your site as accessible as possible.

5. Review Your Site Before You Hit ‘Publish’

Before you unleash your website into the real world, you’ll need to test it to make sure it works properly.

Among other things, make sure you:

• Read through your content to ensure everything is accurate and error-free.
• Check for any broken links.
• Remove any filler content from your website theme or template.
• Test your website across browsers like Google Chrome, Mozilla Firefox, Safari and more.
• Connect your website to Google Analytics to monitor its performance.

Once you’re ready, hit publish. To help drive traffic to your newly minted website, share it with friends, market it with clients and include it on your LinkedIn, Twitter, Instagram, Facebook and other social media profiles.

Keep Your Site Up to Date

You aren’t done with your site the minute you hit publish. To remain high in search rankings and improve your visitors’ experience, you’ll need to consistently maintain your website. Consider adding the following to your webmaster to-do list:

• Use webmaster and analytics tools, such as Google Analytics, to monitor how people use your site. Some website engagement metrics to track include bounce rates, click-through rates and average session duration.
• Regularly update your website with blog posts, products and promotional offers.
• Perform monthly reviews to ensure all aspects of your website, including internal and external links, pages and plug-ins, are working as intended.
• Update your “About Us” page with new team members or achievements.

As time goes on, you may want to foster relationships with other business sites to establish credibility and improve your SEO. When other important websites link to your website, search engines see your site as more credible and worthy of being ranked higher in the results.

Get your business website ready by us

An online portfolio (may also be called a digital portfolio or e-portfolio) is an online representation of work you have created, as well as your skills and experiences. It could be a website, blog, or even a video channel.

A portfolio website is a unique way to showcase your work and let others know about yourself. It’s like an evergreen platform for your projects, case studies, and information about you. In addition, it’s one of the best ways to express your personality, experience, and capabilities.

A portfolio is a collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds (ETFs). People generally believe that stocks, bonds, and cash comprise the core of a portfolio.

Why You need a Portfolio Website?

In a nutshell, you need a portfolio website to showcase your work. Whether you’re an individual, a small team of two or a company of ten people, it’s crucial that you have a unique online approach. A website portfolio will help you stand out from the crowd, show your uniqueness, build trust, and make sure that others can actually find you.

There are certain areas where a website portfolio is more important than others. If you find yourself in one of the following, it’s safe to assume that you need a portfolio like a book needs words:

• Web design
• Web development (outsourcing, online shop)
• Graphic design (logo design, corporate ID, flyers, catalogs, packaging)
• Marketing (digital marketing, print design, SEO, PPC advertising)
• Art design (illustration, video, audio, photography)

But it doesn’t stop just there, the same goes with interior designers, artists, models, writers, etc. The main idea is that you are a creator and you need to showcase your work. Portfolio website lets you do that in high quality.

Essential Elements for Your Portfolio Website:

• A Showcase of Your Work
• Your About Page
• Case Studies
• Testimonials
• Call to Action (CTA)
• A Blog and Syndication

Get your Portfolio Website Ready By Us

A blog, short for weblog, is a frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.

A blog is a website or page that is a part of a larger website. Typically, it features articles written in a conversational style with accompanying pictures or videos. Blogging is a fun and flexible way for self-expression and social connection, so it is no wonder blogs have become very popular.

Best Types of Blog Websites which can be create:

• Food blogs.
• Travel blogs.
• Health and fitness blogs.
• Lifestyle blogs.
• Fashion and beauty blogs.
• Photography blogs.
• Personal blogs.
• DIY craft blogs.

Who can be a Successful Blogger?

Successful bloggers choose a topic and stick to it. They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.

Get your Blog Website ready by us.

Why YD Services is best for you and your business?